Chatting to a lady yesterday who held a senior management position with a major food manufacturing company. Apparently, she required daily weather forecast updates from the met office in order to predict demand trends.
According to her, the 'bbq summer' forecast was a government instruction designed to boost the flagging economy and keep spending in the UK.
She was Welsh, so It could've been crap and a ploy to keep me chatting whilst her bloke slipped my Missus a dodgy draft for our Shogun.