Business value is primarily based on the value of its assets and a combination of profitability and perceived longevity. Good will from existing clients and its certainty is paramount.
If you bought a plot of land worth £3k, an acre perhaps,with a telephone mast on that had a 10 year contract with a phone company of decent credibility, paying £10,000 per year. The costs of maintaining the site rested with the tenant. It would belikely that a sale price would incorporate the value of the land plus 8 times the profit. Income is almost guaranteed and the time frame known. Costs too are almost certain.
Perhaps £83,000. This incorporates the fact that money now is worth more than in the future, plus the fact the phone comp may go bust.
A rib business would need to show profits, how long had it gone on, is the business from random tourism at a spot, does the business have exclusivity at that spot, how many years has it traded from there, etc etc
A business with a wind farm contract is obviously different. Or a rib business with tours for large corporates done on a regular basis is different as well.
If someone else could buy a rib and set up on exactly the same spot, there isn't much value in the business, it is more just the asset value.
Hope this helps.
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