if you are running a standard negative earth system, the engine block or battery negative terminal will suffice. Its probably not that important which, but avoid having two earths, ie one from a sender unit wire and one fron the battery, this way you avoid the possibility of a fault or other current running through the tank. Its good practice to use a single "star point" as ground although there can be more than one star point as long as the cables dont form loops although with DC its not really critical to avoid them.
at least thats what i think!
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