Check out this thread from a US boating forum (2005) with names such as
fastdaddy55 and
TexasWhaler and you get the general mood from a patriotic American audience that even they didn't want second best, even if it was home-grown.
History of FORCE Outboard motors - Moderated Discussion Areas
Then there's parts. Sure you can go to Bill Higham or ship it via Brunswick, but there's nothing like accessing parts through a local dealer website. I was genuinely surprised by the amount of stuff on EBay, including starter motors and impellers.
Then there's the resale value or lack of it. Bit like Parsun outboards. A suitable option could be a Tohatsu 120 (2 stroke) or Yamaha 90hp, 115hp, etc. What boat is this engine for, budget, transom maximum weight, etc.
Bill Higham has a Force 120hp just now. That's a lot of cash for a 14 year old engine, even if it is low hours and fresh water.
Buy Used Outboards Force 120.0HP Outboard at Bill Higham Marine